What Is an SEO Audit? And How to Do an SEO Audit Video
Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO. This is one area where Google simply won’t “figure it out” without solid, technical SEO. We also like the audit checklist by Benjamin Estes over at BrainLabs, in particular, the pass/fail selector for each item.
In broad terms, information gain refers to the additional value you add to the overall search results with your content. Structured data can also tell Google about the author of your post, information about your business, and more. You can do this by jumping back into Semrush’s Backlink Analytics tool for each page.
- For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error.
- While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.
- But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem.
It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills. The site had very few internal links, especially to two important geo-landing pages. We reworked the internal links to help Google understand where the most important content was to be found.
Evaluate page titles and meta descriptions
For this step, I recommend using a dedicated SEO crawling tool. Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry. You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost.
Step 6. Examine on-page tags
An audit makes sure they are properly optimized for relevance and length. By tracking results, you can measure the impact of your audit (e.g., increased rankings, traffic, and engagement). It’ll also help spot new issues like broken links, slow pages, or dropped rankings. This will ultimately help you improve your strategy by identifying what’s driving results and where to focus next.
An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. Check your site performance, as site speed and user engagement greatly impact success. Pages that load slowly are annoying for users and can give you a poor score in the eyes of search engines. Low engagement rates can hurt your results, as users might stop visiting your site. You can use the Performance Report in Search Console to see which pages and queries drive the most clicks and impressions.
Step 10: Switch from HTTP to HTTPS
Check the Google Search Console “Search results” report from the sidebar to see your total clicks and traffic trends over SEO Anomaly time. Organic traffic represents visits to your site from organic (unpaid) search results. Next, look at the anchor text distribution of your backlinks.
